Business Analytics

About MBA in Different Fields

MBA IN MARKETING: WHAT IS MARTECH, DIGITAL MARKETING (ft. Dr. Barve, MET): - In this article we are talking about the branches that could come under Marketing stream of MBA. So there are many of them but Martech i.e. Marketing+ Technology and Digital Marketing are the major players. These are...

Big Data & Advanced Analytics: Success stories from the front lines

Big data and advanced analytics can transform the business. Even though sometimes the company have not able to capture the true potential of analytics, some companies are already seeing significant values. These companies which incorporated data and analytics into their operation show productivity raised by 6% compared to the...